Bookmark and Share

Friday, September 14, 2012

Should You Worry About Long-Term Care?

How prepared are Californians when dealing with long-term care? The survey released by the SCAN Foundation yesterday showed sobering results:
  • Roughly half of the poll respondents said they will need long-term care for a close family member within the next five years.
  • About half of the poll respondents said they cannot afford even one month of nursing home care.
  • Almost two-thirds of the registered voters in the poll said they're worried about being able to afford long-term care.
  • Eighty-eight percent of those polled said legislators should make affordable long-term care a high or moderate priority.
Sounds like a cry for help. While the wave of baby boomers retiring is still in its early stage, this concern is in the forefront of the California Partnership for Long-Term Care's mind. How do you plan on financing for your long-term care needs? Will you depend on family? The state of California? Deplete your hard-earned savings? 

The Partnership cannot stress enough the need to plan ahead -- whether it's talking with your children about your wishes, sitting down with a financial planner/agent or researching your own options -- it's important to take a step. The Partnership has resources to help, such as calculators, on their website. Check it out, print your results, then talk with your loved ones or trusted professionals about your plan. 

Almost half of those surveyed can't afford even one month of nursing home care. Are you ready?

~ Muriel

How much coffee is too much coffee?


Dunkin’ Donuts is upping their advertising in South Korea by installing aromatic sprayers in public buses that will create the scent of fresh brewed coffee whenever the Dunkin’ Donuts jingle comes over the radio.
I have three thoughts that immediately come to mind:
  1. I’m offended by such vulgar advertising and their inculpable approach to seeping into our brains with invasive psychological ploys. Is there no end to these corporate monsters?
  2. The smell of Dunkin’ Donuts coffee would be quite nice on the daily commute as opposed to the standard public transit aroma.
  3. I hope the fertilizer companies don’t start to employ the same tactics.

What do you think about this relatively new approach to advertising? Is it too invasive, or pure brilliance? Check out the video below about the success of this campaign.

-Matt



Tuesday, September 4, 2012

Are You a Moderate?

In case you’ve been living under a rock, you might have noticed that once again the country is in the process of electing our next president. Unlike some countries, this is a bloodless process however it doesn’t feel that way sometimes.  Often it feels like we are in the middle of a war zone caught like helpless civilians in the crossfire.

The biggest battle will rage over the moderates in the country. The only problem is that almost EVERYONE considers themselves to be a moderate. And anyone who doesn't think like them is either out of touch with the mainstream or just plain ignorant of the facts. People will tend to agree with information that supports a belief they hold to be true and reject as false any information that doesn't support their beliefs. That’s just plain human nature. An article by A. Barton Hinkle "The wrong side absolutely must not win" summed it up pretty nicely.

The bottom line is that people feel they are right and it's real darn hard to change someone's mind on an issue once they have made up their mind, even when they are presented with the facts. Just for clarification here are two important definitions: FACT - "Any information that supports your point of view." A LIE – “Any information that doesn't support your point of view.”  I’m sure you get the point.

My hope is that people won’t listen to the ads, or radio and TV stories quoting those who are running, especially when it comes to state and local measures that will be on the ballots. Do a little homework, read the measures and learn about the track records of those who are running. And be very cautious of what others say someone else said or is going to do. It may take a little digging to really get the straight scoop, but once you do, then you can decide for yourself if a measure is a good thing or a bad thing or the person you vote for is really the best person for the job.
 
~ Ken