Dunkin’ Donuts is upping their advertising in South Korea by installing aromatic sprayers in public buses that will create the scent of fresh brewed coffee whenever the Dunkin’ Donuts jingle comes over the radio.
I have three thoughts that immediately come to mind:
- I’m offended by such vulgar advertising and their inculpable approach to seeping into our brains with invasive psychological ploys. Is there no end to these corporate monsters?
- The smell of Dunkin’ Donuts coffee would be quite nice on the daily commute as opposed to the standard public transit aroma.
- I hope the fertilizer companies don’t start to employ the same tactics.
What do you think about this relatively new approach to advertising? Is it too invasive, or pure brilliance? Check out the video below about the success of this campaign.