The biggest battle will rage over the moderates in the country. The only problem is that almost EVERYONE considers themselves to be a moderate. And anyone who doesn't think like them is either out of touch with the mainstream or just plain ignorant of the facts. People will tend to agree with information that supports a belief they hold to be true and reject as false any information that doesn't support their beliefs. That’s just plain human nature. An article by A. Barton Hinkle "The wrong side absolutely must not win" summed it up pretty nicely.
The bottom line is that people feel they are right and it's real darn hard to change someone's mind on an issue once they have made up their mind, even when they are presented with the facts. Just for clarification here are two important definitions: FACT - "Any information that supports your point of view." A LIE – “Any information that doesn't support your point of view.” I’m sure you get the point.
My hope is that people won’t listen to the ads, or radio and TV stories quoting those who are running, especially when it comes to state and local measures that will be on the ballots. Do a little homework, read the measures and learn about the track records of those who are running. And be very cautious of what others say someone else said or is going to do. It may take a little digging to really get the straight scoop, but once you do, then you can decide for yourself if a measure is a good thing or a bad thing or the person you vote for is really the best person for the job.