Zoe Fox of Mashable recently reported on how we view online advertisements. I for one have certainly trained myself to ignore most ads while browsing the web, but there are a few ways to break through even the avid ad evaders like myself.
If you want your ad seen, study’s have found that the best ad placement is on the left side of the screen, above the fold (about half way up the screen). The worst is the right side below the fold (bottom right corner).
But now you can take it a step further in figuring out where to place your ad. A great service out there called EyeTrackShop is using technology called Real CPM to help determine the best placements for advertisements. By using testers from around the world, EyeTrackShop is using webcams to track the participants eyes in order to create a report that shows whether or not the ad was seen, the average time spent looking at it and how long it takes them to notice the ad.
The report will also show the number of people who remember the brand and the ad after leaving the site.
By combining scientific data with creative advertising, the future of online ads are surely bright.
Take a look at how the EyeTrackShop’s webcam eye tracking works below. -Matt