It isn’t uncommon to see a blank stare when I respond “Public Relations” when someone asks me what I do for a living. Yes, I know. It’s an all-encompassing word and for most, they either have a negative perception of what they think it is or they simply don’t know what it is. So here’s how I’ve explained it.
Think of your mom. She is the ultimate multitasker and communicator. She’s able to do dishes, have a conversation and flip through her planner, all while soothing a crying toddler from a fall. She is your cheerleader and your biggest fan. But all too often, she’s the one backstage making things happen while you’re in the spotlight. No one blinks at the dinner she puts on the table or when she stays home to take care of you when you’re sick. And let’s talk about how she made you feel about that project you excitedly brought from school because well, of course, it’s the most amazing piece of glued pasta ever made!
Public relations is exactly like that. You have to have a whole toolbox of skills, build relationships and not to mention, do crisis communications on the fly. You’ve seen them – PR folks on TV (or moms everywhere) with their hair a little messy because their day has suddenly turned into a hectic series of events. But it takes skill to be able to take control and get everyone calm and doing what they’re supposed to do. It’s complex and filled with many deadlines. But the rewards can be great and satisfying. It’s why I love PR – and why we all love our moms and what they do.
A tribute to moms everywhere.
Happy Mother’s Day!