That’s right, a Brown•Miller Communications public relations campaign, “Giving Legislators a Role in Correcting California’s Childhood Obesity Crisis,” is one of the case studies in the eighth edition of Public Relations Cases by Jerry A. Hendrix and Darrell C. Hayes.
It’s not the first time a BMC campaign has been in a college text book. Several years ago it was brought to our attention that a campaign we put together for Kendall-Jackson Vineyard Estates mysteriously appeared (without our permission) in a college text book. However, in this case we worked with the writers and our client to make sure all the ‘t’s’ were crossed and ‘i’s’ were dotted.
If you’d like to get your own copy to see our campaign (and lots of others as well), you can get the book through Amazon. This also explains why we keep getting emails from college students all across the nation asking for more details on the campaign.