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Monday, February 22, 2010

When we say “Text Book” we really mean it!

That’s right, a BrownMiller Communications public relations campaign, “Giving Legislators a Role in Correcting California’s Childhood Obesity Crisis,” is one of the case studies in the eighth edition of Public Relations Cases by Jerry A. Hendrix and Darrell C. Hayes.

It’s not the first time a BMC campaign has been in a college text book. Several years ago it was brought to our attention that a campaign we put together for Kendall-Jackson Vineyard Estates mysteriously appeared (without our permission) in a college text book. However, in this case we worked with the writers and our client to make sure all the ‘t’s’ were crossed and ‘i’s’ were dotted.

If you’d like to get your own copy to see our campaign (and lots of others as well), you can get the book through Amazon. This also explains why we keep getting emails from college students all across the nation asking for more details on the campaign.


Thursday, February 18, 2010

Florez announces penny per teaspoon soda tax

In the face of a $41 billion statewide obesity epidemic, California Senate Majority Leader Dean Florez today introduced legislation to tax sodas and other sugar-sweetened beverages to fund childhood obesity programs.

The Florez bill would levy a penny for every teaspoon of added sugar in commercial beverages sold. It's estimated the excise tax on beverage distributors would raise $1.5 billion a year for California cities and schools to pay for childhood obesity prevention programs.

A growing body of research highlighting the central role of soda and other sugar-sweetened beverages in driving the obesity epidemic prompted the senator's bill, including a study from one of our client's last year.

"When Michelle Obama introduced her children's health initiative last week she explained that our children didn't do this to themselves," said Dr. Harold Goldstein of the California Center for Public Health Advocacy. "They didn't create an environment where high sugar sodas are the cheapest, easiest drink to find. We did that to them. We have a responsibility to fix it and this bill is the right way to start."
~ Nicole

Thursday, February 11, 2010

Big food fight in Italy as McDonald's introduces McItaly burgers

A food fight erupts as Italian Agriculture Minister Luca Zaia tries to defend his new partnership with McDonald's.

My FaceBook page is boiling with discussions about Italian children being more obese than American children while the Agriculture Minister is promoting the new McItaly burger.

The country that gave birth to the Slow Food Movement isn't buying his argument that his partnership with McDonald's will provide important new markets and income for Italian farmers.

Carlo Petrini, founder of Slow Foods, wrote a front-page opinion-piece challenging Zaia to give a kilo-by-kilo accounting of how much farmers are actually getting paid because of the deal.

Small sustainable farmers are not going to benefit from this new partnership, no matter what Zaia claims. Neither are Italian children.