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Wednesday, October 28, 2009

Contra Costa County Family Doctors Take Stand Against American Academy of Family Physicians

There's been a lot of outrage over the news that the American Academy of Family Physicians (AAFP) is now partnering with Coca-Cola to "create educational materials to teach consumers how to make the right choices and incorporate the products they love into a balanced diet and healthy lifestyle." A group of physicians in our own backyard called out the organization for their blatant betrayal of children's health.

"I am appalled and ashamed of the partnership between Coca-Cola and the American Academy of Family Physicians," said Contra Costa Health Services Director Dr. Walker. "How can an organization that claims to promote public health join forces with a company that promotes products that sicken our children?"

Dr. Walker, who has been a member of the AAFP for 25 years, formally resigned from the organization today and tore up his membership card. His fellow doctors also spoke out against the soda industry and how it conflicts with local efforts to prevent obesity.

"An organization like the AAFP should be taking a leadership role in helping consumers and especially young people make really good choices about what to eat. We need as much help as possible to get our communities to see past the false claims of companies like Coca-Cola," said Dr. Walker.

Bravo doctors! It's so refreshing to see individuals put their foot down and value the health of our communities rather than just making as much money as possible.

~ Nicole

Thursday, October 22, 2009

Are you one of the 7 who will need long-term care?

San Diego County residents are about to become some of the state of California’s best educated citizens on the issue of long-term care. One of our clients, the California Partnership for Long-Term Care (Partnership) launched a pilot campaign this week to help San Diegans understand the issues surrounding long-term care and to prepare appropriately.

Why be concerned? Seven out of 10 people over the age of 65 will need long-term care at some point in their lives and statistics show that less than 7 percent of Californians have taken the necessary steps to prepare for this reality.

How much do you know about long-term care? Take our quiz and find out at Are you ready?

Monday, October 19, 2009

Coke's newest marketing ploy

Coke is about to debut a cute new 7.5 ounce can to encourage people toward moderation.

Here's the you think most teens who guzzle 20-ounce or even 32-ounce sodas are going to switch?

And then there is the analogy to tobacco. The tobacco companies didn't fool anyone when they dealt with criticism by heavily marketing "light" cigarettes. Light cigarettes? Why not stop smoking?

The soda companies are trying a similar sneaky tactic. It is better to swap sugary soft drinks for refreshing drinking water.

Friday, October 16, 2009

Does News Jump the Shark?

It was difficult to avoid the coverage of the 6-year old Colorado boy who was found yesterday, after he mistakenly went missing and authorities were led to believe he floated away in a Mylar balloon. It was a terrible thought and pleasant relief to know he was found safe and alive.

What's striking me as a bit inappropriate is the constant news coverage that has continued the last 24 hours since he has been found. Stories from his disappearance being a hoax to the child getting sick on live TV.

News is important and should be informative, keeping the public aware of what is happening. But when does news cross the point and become pointless and unnecessary? It seems a bit overkill to have a story published on when a child vomits on national TV.


Tuesday, October 13, 2009

Mac Owners Can't Seem to Live Without Windows

A NPD Group report the other day revealed that 85 percent of Mac owners also have a working Windows PC in their home.

That’s very interesting. I don’t think I’ve ever heard of a PC owner who needed to also own a Mac.

If the Mac is so great, then why do 85 percent of its owners need to also have a Windows PC in their home?

I’d like to see that question answered in one of those Mac bashing Windows commercials.

We’d see the Mac guy saying all sorts of nasty things about Windows, then sneak around a curtain to work on his Windows PC.


Friday, October 9, 2009

What Soda Does For Marketing

I was disgusted to learn in a recent report just how hard the soda industry is working to push its products, especially to children. Berkeley Media Studies Group and Strategic Alliance for Healthy Food and Activity Environments unveiled a host of provocative discoveries including:

Soda is Heavily Marketed to Children and Adolescents

  • In 2006, carbonated beverages accounted for the greatest marketing expenditure directed at children (ages 2-11) and adolescents (ages 12-17) by major food and beverage companies ($492 million spent on soda marketing, compared to $294 million for restaurant foods, the next highest category).

  • Of the $492 million, $117 million was spent marketing carbonated beverages using traditional promotional activities such as product placement ads appearing before or within a video game; ads preceding a home video of theatre movie; sponsorships of sports teams and athletes; celebrity endorsements; or philanthropy.
Digital Advertising is Soda’s New Frontier

  • Since the 2006 launch of, nearly six million rewards have been redeemed by the more than nine million members. Members of average over nine minutes per visit on the site.
  • Globally, Coca-Cola has 19 million consumers registered in its databases, of which over 40% are under the age of 25.
  • Pepsi Cola partnered with MTV to reach audiences aged 12 to 34 who are comfortable in MTV’s digital world, including the virtual reality paired with its hit TV-show “The Hills.” There, users created their own characters, or avatars, who can pump their virtual coins to buy a drink to quench their virtual thirst. Pepsi was the top-selling virtual product in 2007, selling more than 110,000 cans that were virtually recycled and used more than 650,000 times.

Visit to download the full report.

~ Nicole