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Friday, July 31, 2009

Watch Out! Here Comes the First Twittersuit

So someone is being sued over their Twitter post. Well it had to happen sooner or later.

Forget about freedom of speech or libel/slander laws, what she said is really unimportant because we live in a country where anyone (with enough money) can sue anyone else for anything they like.

What people use to say to a few friends is now being tweeted to a few friends. But those tweets can end up being retweeted to millions, sent around as e-mails and on Web sites across the planet. Frustrated people, blowing off some steam in a few tweets might find themselves at the end of a lawsuit. Chances are if there is no truth to what they tweeted, they are easily ignored. But if there is any truth in their negative tweets, then watch out! That knock at your door could be a lawyer.

It will be interesting to see if this Twittersuit is just the first of many to come. Of course, any company that files a Twittersuit will get some negative publicity, but that will be measured against the possible long-term damage that could/would occur to a possible endless stream of negative tweets.

While our freedom of speech may be protected, it may not yet extend to our freedom to tweet.


Thursday, July 23, 2009

Developing a Social Media Policy

I just listened in on a very informative Webinar put together by Cision about engaging social media. They had a lot of good tips about how to get involved with social networks and I found their advice on establishing a corporate social media policy particularly helpful.

I’ve had a lot of questions from clients about establishing a social media policy, so here are some helpful guidelines:

1. Identify your social media representative(s) and outline goals, messages and rules of engagement

2. Build guidelines for non-reps on engaging on behalf of your brand

3. Outline what can and can’t be done during working hours

4. Make sure this policy is regularly reviewed and updated

Thanks to Heidi and Jay for putting on a great Webinar this morning!

Monday, July 20, 2009

Good food gone (really) bad

So I stumbled across this Web site called Fancy Fast Food that showcases “extreme makeovers of actual fast food items purchased at popular fast food restaurants.”


After: Tacobellini (Fancy Burrito Supreme) by FancyFastFood

The site’s tag line is “Yeah it’s still bad for you – but see how good it can look!” If you didn’t see the “before” pictures to know the dish is made from “recycled” fast food, then you might agree that some of the food looks pretty good. But, if you’re going to take all that time to craft good looking food why not just start with good ingredients – lean meats and fresh, locally grown produce – instead of fast food meals?

~ Nicole


After: McSteak & Potatoes (Fancy Big Mac) by FancyFastFood

Friday, July 17, 2009

Leading Health Advocate Applauds Respondents in Recent Poll for Putting Prevention First

A new poll released today shows voters across the political spectrum support health care delivery system reforms that place greater emphasis on prevention. Sixty-five percent of Democrats and 62 percent of Republicans agree that the current system places far less emphasis on prevention than it should.

Prevention Institute, a leading proponent of health care reforms that focus on keeping Americans healthy, sees this as a testament that Americans are invested in prevention:

“Reforming health care requires prevention at the same time as it requires coverage for all as a way to save lives and money. Quality prevention must focus on making our communities healthier. The individuals and families represented in the poll desperately want to see a change in the way our country approaches health care. With billions of taxpayer dollars at stake, we’ve seen that community prevention saves money both in the short term and long term. More importantly, prevention saves lives.”

– Larry Cohen, Executive Director, Prevention Institute

~ Nicole

Tuesday, July 14, 2009

Tell Congress what you think about soda

Americans Against Food Taxes, a coalition that includes the beverage association and other industry goups, ran the following ad in a recent issue of the Washington Post:

According to their Web site, the group claims to be “a coalition of concerned citizens – responsible individuals, financially strapped families, small and large businesses in communities across the country – opposed to the Government’s proposed tax hike on food and beverages, including soda, juice drinks, and flavored milks.” One of their big goals is to prevent the enactment of a tax that “will have a negative impact on American families struggling in this economy.”

Nice try guys, but I just don’t buy that particular argument. Why are financially strapped families buying an unhealthy, non-essential beverage – tax or no tax – in the first place? Drinking water instead of purchasing the sugary stuff at the grocery store would actually save an average of $500 each year.

The House health reform bill may not include a soft drink tax, but there is still a chance that a tax will be included in the Senate Finance bill. Whichever side you may be on, now’s your chance to let your elected officials know how you feel about a soft drink tax.

~ Nicole

Wednesday, July 1, 2009

More fast food creations gone amuck

I just got back from France where I found wonderful, fast, healthy food available everywhere.

So it's a little embarassing to be back and see what American restaurants pass off as edible.

In Portland, Oregon, one spot is promoting the Voodoo Doughnut Burger, a cheeseburger sandwiched between a sliced, toasted, buttered sugar glazed doughnut. Ouch!

I didn't think any place would one-up the Heart Attack Grill. Guess I was wrong.

-- Paula