Wednesday, January 21, 2009
The Art of Spin
There’s an e-mail going around the Internet, that isn’t true, but is a great example of PR spin none-the-less.
The way the story goes is that a professional genealogy researcher was doing some personal work on her own family tree. She discovers that she and Congressman INSERT NAME HERE have a great-great uncle in common that was hanged for horse stealing and train robbery in Montana in 1889.
On the back of a picture of the ancestor discovered during the research is this inscription: Remus LAST NAME, horse thief, sent to Montana Territorial Prison 1885, escaped 1887, robbed the Montana Flyer six times. Caught by Pinkerton detectives, convicted and hanged in 1889.
So the researcher e-mails the congressman for any additional information about their common great-great uncle.
A few days later she receives an email response with a “different” take on the ancestor.
Remus LAST NAME was a famous cowboy in the Montana Territory. His business empire grew to include acquisition of valuable equestrian assets & intimate dealings with the Montana railroad. Beginning in 1883, he devoted several years of his life to government service, finally taking leave to resume his dealings with the railroad. In 1887, he was a key player in a vital investigation run by the renowned Pinkerton Detective Agency. In 1889, Remus passed away during an important civic function held in his honor when the platform upon which he was standing collapsed.
Now that’s real SPIN!