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Tuesday, November 11, 2008

Funny How Some Things Seem to Pop Up

Have even noticed how you can seemingly go your entire life and never hear a particular word or see a symbol until one day sometime happens and BAMM! you notice it everywhere after that.
   
Well that recently happened to me. A client, Cork Supply, recently received FSC certification for their wine corks. Ever hear of FSC? Probably not. It stands for the Forest Stewardship Council.

In short, FSC certified wood products ensure that the wood used in the product was harvested in a environmentally sound and sustainable manner that was fair to the people doing the work. You can read more about it here. FSC
 
Anyway – after writing up the release I started seeing the FSC logo everywhere. On the bottom of furniture, on wooden yard sticks in the hardware check-out line, on paper products. It seems the darn thing is everywhere – if you look for it.
 
So where am I going with this. Well... now you've seen it and you can look for the FSC logo on the wood or paper products you intend to buy. You won’t have to settle for less or pay more, but you’ll be helping the world be a better place to live.
 
~Ken

Friday, November 7, 2008

Why wouldn't the president have a Web site?


I just learned today that President-elect Obama is keeping the public apprised of his transition into office via the Web at www.change.gov.

I find this particulary interesting from a communications perspective. Ninety percent of Fortune 500 companies can't decide whether or not to have a corporate blog, but the 44th President of the United States has already launched a site dedicated to keeping his "customers" informed. Not only are most people not surprised that Obama launched this site, but many are taking it for granted that he would have this kind of Web presence.

I'm curious to see how and to what level Obama will incorporate this new style of communication between president and public into his administration.
~ Nicole