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Tuesday, September 30, 2008

California Leads Nation with Passage of Menu Labeling Law

California became the first state in the nation to require nutritional menu labeling, following Governor Schwarzenegger’s signature of SB 1420 (Padilla) this morning. The landmark legislation requires some 17,000 California chain and fast- food restaurants to post calorie counts on menus and menu boards, part of an effort to address the state’s growing obesity epidemic.

“This is a huge victory for Californians working to make healthier decisions when they eat out,” declared SB 1420 co-sponsor Dr. Harold Goldstein of the California Center for Public Health Advocacy. “The days of chain restaurants marketing a calorie-laden sandwich as “lite, guiltless or healthy” are over in California. When Californians walk into a chain or fast-food restaurant, the calorie information they need to make healthier decisions will be right in front of them.”

We're excited here at BMC to have led the media activities for this campaign and to have worked with CCPHA and an army of hardworking advocates to make a real impact on the health of Californians. Click here to learn more about SB 1420.


Thursday, September 25, 2008

Yes - You Can Be "Over Trained" for an Interview

Now this guy had a message and he sure is determined to get it across.

The front of the ship fell off, and that's not suppose to happen!

The front of the Greek tanker vessel Kirki fell off dumping 20,000 tonnes of light crude oil into the sea off the coast of Western Australia

This is an interview of Australian Parliamentary Senator Collins responding to questions concerning the incident.

The video speaks for itself.

- Ken

Friday, September 19, 2008

It's Not You, It's Me

I understand that, as a society, we all have become very dependent on electronics. Whether it be the phone, the Internet or MP3 players, we find ourselves drawn to these devices due to anything from entertainment to work. But when I read this morning that these handy-dandy tools might actually be the competition in our interpersonal relationships I had to stop, re-evaluate myself and make sure that the important things in my life did not need to be charged or battery operated.

A new study by Sheraton Hotels found that 35 percent of BlackBerry and PDA users would choose their device over their spouse. Yes, I said spouse...not mouse.

Some highlights from the study:

--Eighty-seven percent of those polled said they bring their devices into the bedroom

--Another 84 percent check their emails just before they go to sleep

--Sixty-four percent said that they love their Blackberry and it makes life more productive

Call me a hopeless romantic if you may, but what happened to your spouse being the first person you want to see when you wake up and the last person you look at before you go to sleep?


Wednesday, September 17, 2008

Social Networking is Numero Uno on the Internet

Well – I just heard that social networking has surpassed porn as the number one reason people surf the Web. That means that the number one reason to buy a computer and connect to the Internet is no longer to look for nude photos of your favorite celebrity. The reason now is to tell the world what you had for lunch, or that your baby said her first words, or even what you think of your boss.

Perhaps there is hope after all.


Tuesday, September 16, 2008

Is encouraging drug production really a good PR move?

I just read about Cedra Clinical Research, an overnight clinical research company, that luanched a campaign meant to build awareness about patient recruitment for clinical trials. Okay, I'm cool with recruiting people for clinical trials - medical advancement is important.

The company launched, inviting users to invent drugs to prescribe and send to friends. The site in itself is pretty cool and funny, but I find the overall message really disturbing and insidious. Does anyone else take issue with the fact that someone thought creating drug cocktails and pushing them on friends was a brilliant campaign piece?

No? Well, how would you feel if your kids turned this into the next Facebook?

~ Nicole

Monday, September 15, 2008

Bill Gate Hits Hard Times

I guess times are tough for everyone. Even Bill Gates has taken to doing his own commercials.

Yeah, I guess when you're down to your last $30 or $40 billion it's time to economize.

Bill - I know you aren't used to it, so here's a few more tips:

  • Get your clothes at Good Will; you’ll can save a bundle.
  • Eat out less. Mac and Cheese is easy to fix and cheap.
  • Don’t be an energy hog. Turn lights out, winterize your home and turn your computer off when you aren’t using it. Plus - it’s good for the environment as well.

Hang in there buddy! I'm sure things will turn around for you soon.

- Ken

Friday, September 12, 2008

An Online Community With the Right Palate

I knew social networking was becoming quite the bandwagon trend, but I always thought my greatest love of all would be safe from it. Until now.

When a friend of mine introduced me to, I was hesitant and frightened to see "the world's largest kitchen" on my computer screen. Three visits later, I was a returning visitor wondering why I had no friend requests.

This global, online community is a haven for foodies, especially if they've been introduced to Facebook, Myspace or LinkedIn. It's a network that allows chefs -- whether you're Bobby Flay or Bob down the street -- to share recipes, ideas and stories while connecting with others around the world who are also passionate about food. The array of choices might seem overwhelming at first, but in no time will you be cooking up sweet treats like Chocolate Cabernet Sauvignon Fondue.

It's safe to say that all of us at BMC consider cooking and eating delicious food one of life's greatest achievements that we can repeat over and over.

Now if Alton Brown would just be my friend...


Thursday, September 11, 2008

THE solution for curbing teen pregnancy

Teen pregnancy is back on the news crawl with the recent announcement of Sarah Palin's pregnant teen daughter.

Sadly, this isn't an isolated event. One of our clients, The Center for Research on Adolescent Health and Development at the Public Health Institute, released a report in the spring that shows the rising teen birth rates are costing California taxpayers $1.7 billion dollars a year, levying an average taxpayer cost per county of more than $29 million.

The public is looking for a solution to this "growing" issue and I think India may have the secret! The country's latest effort to combat unsafe sex is a Gates Foundation sponsored cell phone ringtone that sings a reminder every time you get a phone call. Yeah, it's a little crazy but with over 200 million cell phone users in India a catchy jingle just might become all the rage. Maybe we should try it right here in California where teens can't be more than 10 inches from their cell phones.

~ Nicole

(Hat tip to sWell's Rahul K. Parikh for sharing this song)

Wednesday, September 10, 2008

Newspaper misprint leads to stock crash

I'm sure you've all heard the complaints that newspaper readership is declining at a rapid pace, but after I picked up on this story my faith in newspaper readership was slightly bolstered. Unfortunately, my faith in responsible and accurate reporting took a nosedive.

The price of United Airline's stock fell by 75% after the South Florida Sun Sentinel reported the airline's bankruptcy. Bloomberg picked up the report, setting of an internet frenzy that pushed the stock of a cliff and actually led to a halt in trading. Too bad the story is actually six years old and someone at the newspaper simply put the wrong dateline. What the heck are those reporters, editors and copy editors actually doing at the Sentinel?! Someone should really be held accountable.

~ Nicole

(Hat tip to
Peter Himler at The Flack)

Friday, September 5, 2008

Putting information right where you need it

Even though California lawmakers are struggling to reach a compromise with the state budget, they were able to agree on an important public health issue -- menu labeling.

Earlier this week, legislators sent SB 1420 to the Governor's desk. Once the governor signs SB 1420 into law (yes, I'm taking the optimist role here) all chain restaurants with 20 or more locations in California will be required to post calorie counts on menus and menu boards by 2011.

While it may not change waistlines overnight, it certainly is a step in the right direction in fighting our country's rampant obesity epidemic.

~ Nicole